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Sunday
Oct022011

Expo East Re-Cap!

The growing strength of the natural, organic and healthy lifestyle industry was much in evidence as booming business was done at the Natural Products Expo East in Baltimore from September 22nd to the 24th.  Engaging over 20,000 industry members from 80 countries, the show floor comprised 1,450 exhibits... among them, Gnosis Chocolate!


We had headed to Baltimore on the 21st, our cars brimming with Gnosis treasures. Our goal was to share the wonders of our chocolate with each and every person at the Expo. Suited up in Gnosis Brown, we became immediately immersed in clouds of aromas of essential oils and flower remedies, and were welcomed by an international community passionately committed to the organic, natural, raw lifestyle.

There were booths that looked like mini-mansions - others like tree houses. Some had fireworks, others had servers dressed as pirates with spinning signs up above. The Gnosis bells and whistles had been blended into each and every raw, vegan, organic, gluten/dairy/soy-free bars, truffles, spreads, and other products.  

From the very first moment of the show’s opening the next morning, people lined up at our booth as Vanessa Barg, Gnosis’s founder and President, and chocolatier, Lauren Gockley, spoke about Gnosis’s innovative, pace-setting product line, its research, sustainability, and advocacy projects, and the Company’s commitment to health, sustainability, and social responsibility.   

We also connected with so many friends in the industry, among them, Jeff from Natural Zing, Zack from Navitas Naturals, Richard Katz and Pat Kaminsky of the Flower Essence Society, Jeremy and Richard Sambazon, and fellow IIN graduate, Elizabeth, of Purely Elizabeth! And we were excited to learn that Brad’s Raw Chips won the MOST Innovative Product at Expo East! We love that a raw company’s product won such a huge accolade!  

 

By the end of the three days, we had secured a dozen new wholesale accounts, created dozens of new customers, and met - or so it seemed - almost every manufacturer, marketer, and buyer in the natural, organic and healthy-lifestyle industry! And it was enormously gratifying to meet the many devoted Gnosis fans who had searched high and low for our little slice of heaven through the hundreds of exhibitors and had finally found us!

 

And as far as our goal for the Expo, by the looks of our inventory at the end, I’m certain almost every single person at Expo East was the better for having experienced Gnosis Chocolate!

Tuesday
Sep202011

here's a snapshot of a few things Team Gnosis is working on for you!

 

1. RECIPE DEVELOPMENT!

We're playing with switching to Palm Nectar as our sweetener! palm-vs-agave

We've been using this low-glycemic, low-fructose, nutrient dense, high-integrity product in a few of your favorite products including our Aphrodisia, Superberry Lime, OrigiNibs, and Hot Chocolate. The cacao and nectar crystals will be stone-ground together to produce an incredibly smooth and rich chocolate experience!

 

Of course, our decisions are guided by YOU! So please let us know facebook-surveyhow you feel about  the switch. Join the discussion on our facebook questionnaire - the response has been tremendous! We'll also soon be re-launching our  BetaChoc Tester Program so you can try the new recipes at a discount & give us feedback before they launch... Keep your eyes and tastebuds peeled!  

 

  

2. GNOSIS GOES TO BALTIMORE FOR EXPO EAST - BOOTH #2326!  Expo-East-Booth-2326  

We're heading off to Expo East this week - the largest natural foods trade show around! Our goal? To share Gnosis goodies with the buyers of your local stores, and to connect with others in the biz! If you're going, please stop by our booth #2326 ~ we'd love to meet you!!! 

 

 

3. NEW GNOSIS STORES!  

The 200+ stores that now carry our chocolate have come to us shopping-cart 

thanks to your participation in our Suggest a Store Program! Is there a store you'd like to see us in? Would you like to get FREE CHOCOLATE for helping make it happen? Do you support our Word-of-Mouth approach that enables us to dedicate 100% of our energy towards high-integrity ingredients & packaging, a loving and knowledgeable team, and social responsibility projects? Submit your Store Suggestion today - we'll send you a package to bring to your local store buyer!

 

And if you're in NYC, to visit Westerly Market - now open again better than ever after experiencing a store-wide fire. They've been the biggest Gnosis supporter since our humble beginning. We are so excited not only about their wide selection of raw foods, but their commitment to re-building an eco-friendly store that is always supportive of local companies!

 

 

4. THE NYC GNOSIS CHOCOLATE SHOPPE!

 Gnosis-Shoppe

Our Shoppe has been so successful that we've extended beyond our original Pop-Up  Shoppe dates and we'll be open for at least 1 more week! Come in and see us for free samples and 15% off everything we offer there :) We have some Shoppe Exclusives like Fleur de Sel Truffles and Elixir Shots... yum!!! Check out our Store Hours!